I love the Gold Leaf tobacco flavor. This is great too. Not as sweet. It's advertised as sweet while the Gold Leaf isn't, which is why I'm mentioning it. It has a good, solid, enjoyable tobacco flavor. No weird undertones or flavors.
I think those transitioning from cigarettes, seeking tobacco flavored juice will enjoy this more than the Gold Leaf I started using when I boycotted MyBlu and their terrible customer service and overpriced Gold Leaf liquipods.
I'm going to try this on a few friends who still prefer analog smokes to see if this is the one they've been looking for.
As for me, I'm mixing it with the Gold Leaf every now and then. Isn't The One but it is a good one.